About us
Logic3 plc was founded in 1977 where it began in the wholesale of photographic accessories and the in 1983 expanded into the distribution of Video Game peripherals. In 1998 the company was incorporated as SpectraVideo plc and changed its name to Logic3 plc in October 2006.Today, Logic3 is firmly established as one of the world’s largest Portable Audio and Video Game Accessory companies, with sales of exclusive brands including i-Station, Screen Beat and Top Drive, in over 30 countries, including Europe, USA, Australia and the Far East.
The company has in-depth experience in the design, development, manufacturing and supply of Portable Audio and Console/PC gaming Accessories. In addition to its Distribution skills, Logic3 plc has also developed specialised expertise in, engineering, electronics, plastics and product assembly. ( Click here to view some of Logic3 's Classic Products ).
Logic3’s year on year growth, culminating in a record breaking year in 2005 was the result of an aggressive growth strategy started some 5 years previous. Today the same strategy is in place, ensuring that Logic3 plc will keep its place as one of the world’s most successful Portable Audio and Video Game distribution companies, ever.
Logic3 plc is committed to the Portable Audio and Console/PC gaming industry, and will continue to provide high quality products at competitive prices. It is continuously studying market demands and changing user requirements, and will continue to develop new and exciting product lines to meet these targets. Logic3 plc is determined to remain one of the dominant providers of Portable Audio and Console/ PC gaming accessories within the industry, and the strong image of Logic3 in the market will continue.
In 2007, Logic3 was selected to be entered into the Bank of Scotland’s Corporate Entrepreneur Challenge. This competition was open to anybody running a UK business, wholly or partly privately owned, operating in the UK or global market with a turnover of at least £2m.
To make it onto the London short list the judges had to be convinced a company’s performance matched the entrepreneur’s personal ambition in his or her chosen market. Entrants also needed a robust business plan for expansion and to show that the company was thriving because of the management’s entrepreneurial spirit.
A specialist team within the Bank of Scotland’s Corporate sector compiled a list of contenders for each region, from which it had to pick five of the best entries to go through as finalists. As a result, Logic3 plc was named as a London Regional Finalists within the competition.
Marketing and Distribution
Logic3 continues to pursue a professional and aggressive marketing strategy, with particular emphasis on packaging, POS, advertising and press. The strength of the Logic3 brand name, is testimony to the success of this world wide activity, ultimately resulting in the consumer buying Logic3 with confidence. In always applying a professional approach to its marketing activities, Logic3 is able to capitalise on the increasing need for product sophistication and reliability. Its concept to market cycle is one of the shortest in the industry, and with the support of high profile marketing campaigns, new and innovative product can be in front of consumers in the minimum amount of time.
Logic3 marketing strategy also encompasses a level of dealer support that is the envy of all their competitors. In addition to the generous amount of POS, and consumer advertising support, Logic3 also offers a full marketing consideration to its dealers, including cross promotional opportunities, MDF co-ops, slotting fees, and net to zero schemes. A comprehensive level of dealer marketing support that ensures ALL of Logic3 products gain maximum exposure, at all times.
Product Development Strategy
Although the essence of the electronic entertainment industry is by necessity fast moving and often volatile, much of Logic3 success has been its ability to monitor, anticipate and react quickly to changing patterns in consumer demand and product development. By utilising its sales teams as "listening partners", Logic3 can often be ahead of the rest of the market with innovative sharp end product development. Its strong design team is tasked to develop radically new product that appeals to the largest audience of gamers, and at a price that will reflect the ability of the market to pay. The high reputation of a Logic3 product is re-inforced by International Quality Control standards that are monitored and applied throughout the production process.